Sunday 28 January 2018

Weekly Digital Marketing News and Trends: 1/5/18

Location3 Team

Each week we are collecting a range of links, videos, and assorted analysis on the ever-changing universe of electronic marketing. We welcome you to breakout, share, analyze, argue, and refute — just so long as you don’t get humiliated at the water cooler. Here are the latest electronic marketing news and trends for the week of January 5, 2017.

Why 2018 Are the Year of Brick-And-Mortar Retail

We have a tendency to focus on the increases in internet shopping as opposed to in-store purchases. But it is not a game, where earnings decrease. In actuality, behaviour that is online frequently supports brick-and-mortar earnings in the kind of product study and store location research. This online-to-offline revenue pattern is one reason why Location3 CEO Alex Porter says 2018 is going to be the year of brick-and-mortar retail.

In a article from Total Retail, Porter shares the way online user action translates to offline purchases. Here’s an excerpt from the article:

“…users continue to become more informed in their search for products and services. While a first, research-oriented search may begin in an internet environment, in case your brick-and-mortar location leverages its internet presence efficiently (natural search, paid media, social networking, website content, and much more), you’re able to finally convert that researching consumer into a paying client in-store.”

For more analysis, including why customers still appreciate the in-person shopping experience and the way internet giant Amazon is ramping up its brick-and-mortar presence, the full post can be read here.

Amazon Testing Alexa Sponsored Voice Ads

A report indicated the Amazon has achieved to Clorox and Procter & Gamble in a bid to create ads for devices powered by Amazon’s voice helper, Alexa.

At a article from Laurie Sullivan via MediaPost, Sullivan notes that talks between Amazon and the aforementioned product products companies have concentrated on advertisements models much like that of paid search on Google, where the maximum bidder receives the very prominent placement for tactical search queries.

This development is merely another signal for entrepreneurs and organizations to start formulating their strategies for search. As Sullivan notes, this distance could become especially aggressive because voice assistants simply provide one answer per consumer query. And with customers becoming more comfortable with voice-enabled assistants, it’ll be important to maintain a close eye on the latest developments as it is sure to rapidly develop and evolve.

6 Surprising Facts About The Way We Spend Our Time Together With Media

There’s no shortage of analysis and conjecture about the effects of media intake, but you may be amazed by the way the general populace actually spends their time with networking. EMarketer’s recent release of consumer behaviour data showed some assumptions about social networking, pills, and social media which could possibly be overstated or self-evident. Here are a few of the tidbits from this report:

US adults spend more time using nondigital radio compared to social networks.   EMarketer estimates that in 2017, adults spent 1 hour and 26 minutes per day listening to nondigital radio in contrast to 51 moments spent on social networking.

Facebook is still gaining popularity regardless of the upswing of Instagram and Snapchat.   While Facebook’s penetration has slowed, it is still rising and so is time adults spend Facebook daily. EMarketer estimates adults in 2018 will spend 26 minutes every day up from 25 moments from 2017.

For more insight from the data, the complete post can be read here.

Video Uploads Available Inside Google My Company For Select Business Owners 

A small part of business owners are currently able to upload videos for their own Google My Business list. Colan Nielsen of all Sterling Sky posted screen shots of this characteristic as seen in their own dash. These videos are available to users searching for a particular organization. This is apparently a test, but could eventually give business owners a separate socket to associate with and notify prospective customers.



source http://www.my-brighton.co.uk/weekly-digital-marketing-news-and-trends-1-5-18/

No comments:

Post a Comment