If you own a high street restaurant and are hoping to grow your business over the coming months, arguably one of the best avenues to explore is digital food marketing. The days of paying hundreds of pounds to advertise your restaurant in local newspapers and expecting to gain lots of new regular customers are coming to an end. In fact, a high percentage of people under the age of 30 say they haven’t bought a printed newspaper for years. Consequently, businesses hoping to reach their target audience need to start exploring the online digital landscape. In this article read more about digital marketing.
Perhaps one of the easiest ways to get started with online marketing is to set up profiles for your restaurant on social media platforms such as Twitter, Facebook, and YouTube. Many restaurant owners know that a single tweet about an evening meal special can attract lots of new diners to an establishment. In addition, paid promotional campaigns on Facebook can help restaurants to target their adverts to people living within 30 miles of their building.
If you are not sure how to proceed when it comes to promoting your restaurant online, you might want to think about hiring the services of a digital food marketing company. For a set monthly fee, such a company can create and manage social media profiles for your restaurant, as well as help to build your restaurant’s reputation online. However, it is important to make sure that you only hire reputable companies that have proven experience.
Unfortunately, there are some rogue digital marketing firms in operation who utilize dishonest strategies to promote businesses. Such firms may, for example, publish fake positive reviews about your restaurant online. If genuine customers find out that your restaurant is paying for fake reviews, you could lose lots of business overnight. Therefore, it is vital that you research digital marketing companies thoroughly.