Digital Marketing News: Marketing Personalization, Google Website Builder along with Bing Ads

Four Approaches to Unlocking the Real Power of Marketing Personalization [Infographic]
Personalization is a priority for marketers. This infographic shares statistics and 4 measures to produce and provide personalized and valuable information.   MarketingProfs

Google Releases A Website Builder for Small Firms
A new tool known as “Website”, is a single-page site builder that’s completely free and allows small business owners to create and edit sites in seconds, either on mobile or desktop. This feature is an extension of Google My Business, which means that you need to get a complete GMB listing to use the tool. Search Engine Journal

The Most Hated Online Advertising Techniques
This is an updated analysis conducted to understand how consumers respond to internet advertisements. Participants were revealed different kinds of advertisements and rated how much they liked or disliked them. The results show the most (and least) “hated” online advertisements for both desktop and mobile platforms, and some of the attributes remained the same as the early 2000’s. Nielsen Norman Group

Data-Inspired Guides to B2B Sales & Marketing Lead Generation
Targeting the right leads in the perfect time is just one of the biggest challenges for B2B marketers, and this report shows you insights on generations quality information can maximize the sales cycle that is modern to shorten. Dun & Bradstreet

Bing Ads: Opt From Displaying Advertisements on Desktop
Advertisers may opt from desktop by putting their bids to -100 17, displayed ads. It is a brand new feature that’s aimed to encourage mobile-only campaigns and allows advertisers to place bids for laptops. It’ll Be accessible to all advertisers within the Upcoming few weeks, and can be backed by Bing Advertising Internet Interface, Bing Ads Editor for both Mac and Windows and Bing Ads API. Search Engine Journal

Snapchat Opens Self-Serve Ad Platform, Offers New Ad Creation Tools and Options
Advertisers purchase and are now able to create their very own Snapchat ads using a dashboard. You may also use Snapchat audiences, which includes lookalikes, Audience Match choices and Snap groups which use location-tracking and data to reach audiences using relevant messaging. Lastly, the Seed program enables advertisers to make Snap ads with templates, which will be accessible in the near future. Social Media Today

Twitter is Testing a Means to Let Users Know What Is ‘Happening Now’
Twitter module near the top of a consumer’s timeline display events that are happening, such as sports. It is possible to click on a card to find a timeline of tweets related to those events. This feature is still in experimentation stage, but can be launched soon. AdWeek

Presenting the LinkedIn Content Insights Quarterly: Q1 2017
These insights will look after the end of each quarter which uses LinkedIn information to examine that which content LinkedIn members are currently engaging with on the platform. Categories are top topics, top articles growth subjects and involvement and advertisements topics and posts. LinkedIn Marketing Solutions Blog

Which were your top digital marketing and advertising news stories this past week?

We will be back next week with top digital marketing and advertising news! Want news? Follow @toprank  onto Twitter!

The post Digital Marketing News: Marketing Personalization, Google Website Builder along with Bing Ads appeared first on Online Marketing Blog – TopRank®.

source http://www.my-brighton.co.uk/digital-marketing-news-marketing-personalization-google-website-builder-along-with-bing-ads/