Sunday 22 October 2017

City of Newport News from Virginia Issues Marketing RFP

City of Newport News from Virginia has issued an Advertising and Marketing Services RFP to Market the Town of Newport News as a place for business. The successful company will operate under the overall leadership of the EDA’s Marketing Committee and specific management of the Department of Development (“Development”) employees, who serve as support personnel for the EDA and the Marketing Committee.

The EDA acts because the business development arm of the City of Newport News. As such, the EDA’s main focus is on keeping a solid, diverse economic base in Newport News, by working with existing Newport News companies, facilitating their growth, attracting new companies to the City, along with enhancing and promoting assets relevant to business growth. Given the significance of marketing, promotion, and promotion efforts towards this focus, the EDA anticipates expenses of approximately $30,000 to $50,000 annually for the services outlined in this Request for Proposals, delivered in an “as needed” basis.

Scope of Function

While the Scope of Work for the project is open minded and adaptable, the successful company will be required to provide the following services:

  • Continue to utilize all the “Where Good Things Are Happening”new when functioning in the Regions of innovative development and production.
  • Proactively identify new ideas for marketing and marketing opportunities
  • Serve as main advertising and marketing contact with media resources such as newspapers, magazines, trade journals and other media outlets, as directed by staff.
  • Copywriting for advertisements, content, advertorials and other communications.
  • Design and development services for your EDA Annual Report.
  • Site design, proactive augmentation and maintenance.
  • Obtaining and/or choosing photographs to be utilised in promotional materials and activities.
  • Generation and growth of formats such as e-communications and interactive campaigns, including sites, in which content can be upgraded by Development personnel as needed without needing additional vendor services.
  • Assist in identifying and obtaining promotional goods to be utilised as giveaways and leave- behinds.
  • Active representation of the EDA.
  • Attendance at monthly Marketing Committee meetings as requested. (Note: The successful company is not a Marketing Committee member).
  • Meet with Development staff as necessary to discuss advertising and marketing efforts.

Furthermore, the successful company could be asked to supply  additional services  not listed  above,  since  they relate to promotion and promotion. Areas such as neighborhood event sponsorship advertisements and public relations will continued to be  handled   by  both the  Development and EDA  personnel,  although assistance may be searched by your partner for special occasions.

The EDA will retain ownership of all creative content created or produced as  a   portion  of  this   contract.

Due Date

Contact

City of Newport News
Office of Purchasing
2400 Washington Ave
Newport News



source http://www.my-brighton.co.uk/city-of-newport-news-from-virginia-issues-marketing-rfp/

No comments:

Post a Comment